Typical design process

Research

Meet the user

Define user demographics, goals, challenges, metrics and form hypothesis.

Empathise

Be the user

Define user personas, scenarios, testing experience map.

Create

Create wireframes, mood boards, mock ups and style guides.

Test

Conduct usability tests, review metrics, track usage and inform next iteration.

Develop

Stick to the design

Handover to development, end user testing, tracking usage and behaviour.