B2B Business website

Who

Product Manager, Copywriter, Content Designer, Sales, Marketing, Legal, Risk

What

Website – Reorganize the navigation taxonomy to facilitate easy access to the most popular and relevant content for users.

Where

Online – responsive web

Why

Streamline customer journeys to simplify the process of applying for an account

Roles and Responsibilities

Progressive disclosure

In order to streamline the process of being able to apply for an account the content manager and myself looked at the overall flow for the application journey and how this could be simplified and show a progressive disclosure approach and to allow in page application to apply for a business account.

Navigation mapping

In order to streamline the process of being able to apply for an account the content manager and myself looked at the overall navigation structure and how this could be simplified and reorganised based on popularity.

Analysis of current Education journey

Tasked with looking at how the Education journey could be improved I mapped out the overall journey with issues found and how this could be improved upon to ensure a more smoother experience.